Lorde has shared the video for “Hammer,” directed by Renell Medrano and shot on location in London. The visual finds Lorde dancing, swimming, and spending time in nature.
Co-produced by Lorde and Jim-E Stack, “Hammer” opens Lorde’s upcoming album Virgin; it follows the release of “Man of the Year,” and “What was That.” The album will also feature the songs “Shapeshifter,” “Favorite Daughter,” “Current Affairs,” “Clearblue,” “GRWM,” “Broken Glass,” “If She Could See Me Now” and “David.”
Lorde, 28, previously shared news of the release of “Hammer” with a 17-second preview clip which saw the singer sitting on a park bench in Hampstead Heath park in London, with pigeons sitting on her shoulders. She wear her hairs in braids and runs down a hill. Check it out HERE.
Lorde said of her upcoming album, “I was trying to see myself, all the way through. I was trying to make a document that reflected my femininity: raw, primal, innocent, elegant, openhearted, spiritual, masc. I’m proud and scared of this album. There’s nowhere to hide. I believe that putting the deepest parts of ourselves to music is what sets us free.”
See the video for ‘Hammer’ – HERE.
Virgin drops 6/27; to pre-order, head here.
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